Our team of sales reps has the experience, knowledge and energy to help you maximize sales and profitability. They know that their first priority is to make sure the customer comes first.

John Carter

Sales Manager

“A lifelong love affair with water.”  That’s how John describes his career helping people go outside and play on and under the water.  He began as a Scuba retailer in the early ‘80s and began representing  Diversco USA (then Peter Skop Industries) in 1986.  He has been involved in many watersports industries including scuba, water skis, wake boards, paddle boards and boats and has spent time working overseas in production as well.   He calls paddle board racing his latest “affliction”.

Bob Ledbetter

Sales Representative Florida

Ledbetter Sales, Inc. was established in 1977. They service Florida, The Caribbean Islands, Mexico, Central America, and South America. Their sole purpose has been to provide the finest equipment to professional adventure based businesses. Bob is an active boater, experienced diver and avid fisherman. The recent expansion into paddle sports was a logical extension of their successful repping business.

Rolando Fajardo

Sales Representative Spanish Caribbean, Mexico, Central and South America

As a PADI certified instructor, Rolando is an avid scuba diver. He also enjoys surfing, paddleboarding and kayaking as well as all other ocean sports. Rolando grew up on the beaches of Riviera Maya, Mexico and started snorkeling and diving at a very young age. He now enjoys working with clients from Mexico, Central America, South America, Puerto Rico, Dominican Republic, Cuba, and Jamaica to serve their water sports needs.

Lance Herring

Sales Representative Eastern Caribbean

Lance has been infatuated with all things aquatic since a very early age. Starting with becoming a certified scuba diver at age 12. Since then he has spent most of my adult life as a scuba instructor and USCG licensed boat captain. He has a deep passion for all things in and of the water, so becoming a watersports rep for Diversco is a natural progression. He is very proud to be associated with such a quality organization.

Jodi Asherman

Sales Representative East Coast of Florida and Orlando Area

Since childhood, Jodi has been enamored with watersports, indulging in as many as possible, from swimming, waterskiing, scuba diving to windsurfing, and more. SUP yoga is the ultimate for her, and connecting SUP to yoga was the supernova that birthed her career in selling SUPs and watersports. Jodi is more than excited to share her passion, the love of SUP, SUP yoga, watersports, and the amazing arsenal of the most beautiful functional equipment available.

Scott Witten

Sales Representative

Scott has worked in watersports Retail from 1987-2003. From there he started working in the Action-Sports field as an in house sales rep for Hoffman Bikes from 2003-2014.

Jane Davis

Sales Representative North Eastern USA

Jane Davis began in the surf business in the late 70’s and for 10 years worked as Northeast Regional Sales Manager for Ocean Pacific.  She then moved with her family to the west coast as the sales manager of the 13 western states for Bugle Boy Girls.  Next to Santa Barbara, CA as National Sales Manager/Designer for Big Dogs Kids.   In the mid 90’s Jane and daughter Cassidy returned to New England and she has delightedly been working in Surf and Paddle Board sales in the Northeast since.

Josh Weefur

Sales Representative South Eastern USA

Josh began paddle boarding in college where he led SUP and kayak trips. From there he began work at one of the southeast's premier paddle-sport stores. Josh is very excited to be working with Diversco Watersports as a sales rep.

Employment Opportunities

At Diversco we are always expanding. If you enjoy dealing with people, working in a fast paced environment that is constantly changing on a day to day basis then this may be the place for you. Please contact us to see if there is a position available for you.

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